Marketer, writer and creative.
CV
Professional Summary
Innovative creative with four years of experience in the marketing and public relations industry. Currently studying Beauty Promotion at Southampton Solent University which includes multi-channel and artistic practices to promote within the beauty and well- being industry. Projects and areas of expertise include ethical and sustainable beauty campaigns, public relations, consumer behaviour and marketing.
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I work closely with my university and community in Southampton by taking on roles and creating opportunities. I enjoy all projects that surround communication and management.
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Skills
Content Strategy Writing Consumer Behaviour Branding
Social Media Marketing Trend Forecasting Public Relations
Work Experience
Present Role
Marketing and Public Relations / Freelance / Southampton
Working freelance has allowed for my skills and personal development to evolve and flourish. I currently work on my university Instagram page overseeing content; CEO of a publication being released in June; PR liaison for my university store and other small businesses. During this time, I have improved my technical skills and abilities to manage others.
June-September 2020
Public Relations Internship / LLIO AND Nia PR / Mayfair / June-September 2020
My internship with LLIO was an informative and enjoyable experience. Within this role my key responsibilities included updating spreadsheets, writing PR releases, website design, SEO and social media marketing. The environment taught me various methods on gaining press in an evolving industry that is becoming increasingly digitalised.
September 2019​
Social Media Marketing Work Placement / The Royal Bank of Scotland/ Edinburgh
During my placement I was responsible for creating a marketing strategy and presenting this to the marketing team. The purpose of this was to inform the bank on millennial banking in correlation to social media and financial technology companies.
Education
2021-2022
MA Fashion Marketing
In September 2021 I will attend Nottingham Trent University to study a Masters Degree in Fashion Marketing.
2018-2021
BA Beauty Pomotion
Over the last three years, I have studied Beauty Promotion at Solent University.
2017
Foundation Degree in Art/Makeup Design
In 2017 I undertook a one year course at Solent University and gained a foundation degree in art with makeup as a medium.
Interests
Out with my studies I always look to take part in campaigns and creative collaborations. I really enjoy writing which is why I love exploring new areas of the industry on my blog and within my magazine. When I am not working, I love to go home to Scotland and spend my time rock climbing or snowboarding (or spending time with my new puppy). In the future, I hope to develop new skills that further encourages my passion for the industry.